<%@LANGUAGE="VBSCRIPT" CODEPAGE="65001"%> <% ' Loads a file and executes it as an ASP file. ' Needed to perform dynamic execution of BSP/FUSE ' and can be useful down the road Function GetFileContentsForExecution(aspFileFragmentPath) Dim oFSO, sContents 'Obtain a reference to the FileSystemObject Set oFSO = Server.CreateObject("Scripting.FileSystemObject") 'Obtain the file contents sContents = oFSO.OpenTextFile(Request.ServerVariables("APPL_PHYSICAL_PATH") & aspFileFragmentPath).ReadAll Set oFSO = Nothing 'reference to the FileSystemObject 'Remove the ASP scripting tags sContents = Replace (sContents, "<" & "%", "") sContents = Replace (sContents, "%" & ">", "") GetFileContentsForExecution = sContents End Function ' Grabs the node value of the responseXML returned ' by the CSWP_DOC_INFO service. This is used to ' display metadata on the confirmation page. Function GetXmlNodeValue(objXmlRowNode, strNodeName) Dim objXmlNode, objXmlNodeValue Set objXmlNode = objXmlRowNode.selectSingleNode("@" & strNodeName) If (objXmlNode Is Nothing) Then Set objXmlNode = objXmlRowNode.selectSingleNode("idc:field[@name='" & strNodeName & "']") End If If (Not (objXmlNode Is Nothing)) Then GetXmlNodeValue = objXmlNode.Text End If End Function %> <%dim instanceName%> <%dim serverAddr%> <%dim visitorIP%> <%dim displayAllBSP%> <%dim fuseType%> <%dim cswpProgram%> <%instanceName = "build"%> <%serverAddr = "https://build.export.gov/build/idcplg"%> <%visitorIP = Request.ServerVariables("REMOTE_ADDR")%>

Sell to your market

Now that you’ve chosen your target market and addressed how to prepare for that market, it’s time to evaluate the most profitable way to distribute, price, and promote your products and services to the customers in your target market.

In this section, you will:

  • Determine the distribution method for your product or service
  • Calculate the optimal pricing for your product or service
  • Create a sales and promotion action plan

Tools & Resources:

Checkup:

  • What is your pricing strategy for the target market?
  • Have you identified the distribution channel(s) for your product or service?
  • What is your budget for promotional activities in your target market(s)?
  • Can you travel outside the United States to facilitate your sales strategy?
  • Will language be a barrier?

Stuck? Speak with a trade specialist at 800-USA-TRADE.

Go! Find additional information and resources to refine your plan.

Proceed to the next section, Conduct Business Online.


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  Notice to Visitors!


  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site

  BuyUSA.gov is managed by the International Trade Administration and external links are covered by its website disclaimer statement.