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electronica 2012


Electronic Components Industry

Munich – It’s time to prepare for electronica 2012, November 13 to 16, in Munich, Germany. Don't miss this excellent opportunity to enter the international arena and present your products to buyers from all over the globe while receiving complementary and professional support from the U.S. Commercial Service every step of the way.

The biennial show is the largest and most significant marketing platform for electronic components, systems and applications worldwide—with an up-to-date program of innovation and information featuring some 2,600 exhibitors from 45 countries and more than 70.000 trade visitors, 50% from outside of Germany. electronica 2012 will showcase the entire complex world of electronics: from semiconductors, displays, embedded systems and power supplies, to automotive, wireless and PCBs. The previous event attracted 72,000 trade visitors—50% of which were from outside of Germany, 90% decision-makers, 58% electronics hardware and software developers—and 540 media representatives from 32 countries. This truly international event is ideal to meet with distributors and international buyers. Participation in electronica 2012 can help you expand your international business.

This year, the show organizer, Munich International Trade Fairs, puts a special emphasis on the latest industry trends by hosting four technology-centered forums:

  • automotive Forum
  • embedded Forum
  • electronica Forum
  • ZVEI Forum

Moreover, the show will be accompanied by the "Wireless Congress 2012: Systems & Applications", hosted by the German Electrical and Electronic Manufacturers' Association (ZVEI).


Exhibitor Support Program (ESP)

The U.S. Commercial Service Munich (CS Munich) will be present to work with U.S. exhibitors at electronica 2012. Through the ESP, we will be able to provide you with a variety of services, including market research, assistance in finding suitable business partners and other customized services, all designed to promote your exports before, during and after the show. This unique opportunity is offered for U.S. companies only. The ESP includes the following elements:

  • Focused email promotion of U.S. exhibitors to local contacts in the general aviation industry (FREE)
  • On-site counseling, market research, interpreting, and logistics assistance (FREE)
  • Follow-up with leads after the show per agreement with sector specialist (FREE)
  • Company and products listing on our local buyer-targeted electronica 2012 promotion page on BuyUSA.gov Germany (FREE)


International Promotion Program (IPP)

The IPP is a useful extension of the ESP. Due to its highly international visitor structure and its location in the center of Europe, electronica 2012 holds great prospects for U.S. companies to reach a wider European audience and enter other markets in Europe and beyond. Therefore, we are cooperating with the electronics components specialists at various European U.S. Commercial Service offices. They will provide country-specific lists of key contacts and distributors (per agreement with specialist).



Your U.S. Commercial Service Contacts

At the show, electronics specialists Dagmar Winkler-Helmdach and Moritz Holst will be working the floor on behalf of the U.S. exhibitors and support them throughout the show. To request additional support leading up to electronica 2012, or to receive advice on the German market, please contact:

Dagmar Winkler-Helmdach (Electronic Components)
U.S. Commercial Service Munich
Phone: +49 (89) 2888-769
Email: dagmar.winkler-helmdach@trade.gov

Moritz von Holst (Electronics Industry Production & Test Equipment)
U.S. Commercial Service Munich
Phone: +49 (89) 2888-754
Email: moritz.holst@trade.gov


For more information on electronica 2012 please visit the organizer's website http://www.electronica.de.

*Note on Intellectual Property Rights (IPR): Both the U.S. Commercial Service and Munich International Trade Fairs are proactively engaged in defending American companies against counterfeit and copyright infringement. Please see our guidelines about IPR at Trade Fairs in Europe on our website. It shows how exhibitors can be supported on this very important subject.
Also see information about the Commerce Department’s Strategy Targeting Organized Piracy (STOP!) and the State Department’s online Publication on enforcement of intellectual property rights.

  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site

  Export.gov is managed by the International Trade Administration and external links are covered by its website  disclaimer statement.

  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site

  BuyUSA.gov is managed by the International Trade Administration and external links are covered by its website disclaimer statement.