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ETAP: Successful Exporting in Today’s Global Economy

Participate in an exclusive training program carefully designed to give business executives strategies, insights, and a ready network of contacts necessary to successfully expand sales globally. If you believe exporting could be part of your growth strategy, these courses will provide you with the hands on tools and the latest information necessary to succeed. In addition, through this course, you will become informed about the effective finance and marketing assistance currently available through both state and federal agencies and walk away knowing precisely how to leverage these resources.

Selling American products and services overseas is both profitable and culturally rewarding for all companies that want to prosper in today’s global marketplace.

Who Should Attend: Established businesses, Manufacturers, service companies and potential exporters who are seeking growth through exporting.

SIGN-UP NOW: Click Here...

Training Materials will be provided at no additional charge,  including The New Basic Guide to Exporting manual.

Participants who complete all six ETAP sessions and are considered to be ready to export will meet, one-on-one, with a US Commercial Service International Trade Specialist from a local southern California US Export Assistance Center to:

  • Identify the firm’s top export market and eligibility for Commercial Service programs.
  • Identify the “next steps” for using US Commercial Service capabilities here in the US and with US Commercial Service staff overseas in a discussed export market;
  • Potentially receive conference call counseling with both the US based and in-country Commercial Service industry colleague.

Six Session Courses Include

  • May 12, 2011, 8:00am – 11:00am
    Researching your export markets more...
  • May 26, 2011, 8:00am – 11:00am
    Identifying the right channel of distribution for your products more...
  • June 07, 2011, 8:00am – 11:00am
    Pricing your products and shipping for export more...
  • June 23, 2011, 8:00am – 11:00am
    Legal Aspects of international trade more...
  • July 07, 2011, 8:00am – 11:00am
    Promoting your product or service, international sales & promotion more...
  • July 14, 2011, 8:00am – 11:00am
    Getting paid & financing into international markets more...


$195 for all 6 sessions.

Participants must register for all 6 sessions. If participant is unable to attend all the workshops, make-up sessions can be coordinated with a SCORE advisor.


Sign up for the entire, 6-workshop seriesClick here...

Seminar Location

Rancho Santiago Community College District
Boardroom & Decision Room
2323 N. Broadway
Santa Ana, CA 92706


Lily Wong
Phone: 714-564-5415
Fax: 714-796-3921

Resource Partners

U.S. Commercial Service
The U.S. Commercial Service is the trade promotion unit of the International Trade Administration.  U.S. Commercial Service trade specialists in 107 U.S. cities and in more than 80 countries work with companies to help them get started in exporting or increasing company sales to new global markets. Their services include world class market research, trade events that promote products or services to qualified buyers, introductions to qualified buyers and distributors, and counseling and advocacy through every step of the export process.

Centers for International Trade Development
The Centers for International Trade Development (CITD) have 14 offices across California and assist thousands of companies annually in conducting international business. The goal of the centers is to advance California's economic growth and global competitiveness through technical assistance, trade development activities, and access to international markets. Each CITD provides a variety of free or low-cost programs & services to assist local companies in doing business abroad. These include one-on-one technical assistance and consulting, market research, training and educational programs, trade leads and special events.

For more information about the Santa Ana Center for International Trade Development, please visit http://santaana.citd.org .

U.S. Small Business Administration
The SBA Santa Ana District Office is responsible for delivery of SBA’s many programs and services to small businesses throughout Orange, Riverside and San Bernardino counties.  Services available include:

  • Free consulting services offered by SCORE,  counselors to America's small businesses, the network of Small Business Development Centers and  Women’s Business Centers
  • Financial assistance offered  by area bank and non-bank lenders, including special loan programs for businesses involved in international trade
  • Surety bonding
  • Minority enterprise development through the 8(a) government contracting program
  • Cosponsorship Authorization # 09-0920-63.  SBA’s participation in this co-sponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity.  All SBA programs and services are extended to the public on a nondiscriminatory basis.
    Reasonable arrangements for person's with disabilities will be made if requested at least two weeks in advance.  Contact: Paul Smith, Business Development Specialist, Santa Ana District Office, 714-560-7448,

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